This video demonstrates the use of derogatory terms in everyday life. The particular term "that's so gay" is a very common one. Would you be offended if you overheard the two girls' conversation while shopping? Do you think that this commercial would be effective when aired on television? Lastly, why do you think the company chose a celebrity to be in the video?
I think that this commercial would be very effective when aired on TV. I think that it pulls the audience in and makes them want to watch all of the commercial. By choosing a celebrity to be in the video, the company was trying to persuade viewers. If the viewers like Hillary Duff, then they will be more likely to listen to what she is saying. However, this plan could also backfire. If a viewer dislikes Hillary Duff, he or she could shutout the message without even listening to the full commercial
ReplyDeleteI think choosing a celebrity will be more effective than non famous people. Because due to their fame, their words are more convincing. People more likely to obey what a celebrity said. Actually sometimes I said the same thing as well. i don't think it will be offended, because some gay people themselves also make joke or comment like this. It just a way to describe something more vividly. If I overheard of this I would feel more hilarious than offended.
ReplyDeleteFor me, I seldom feel like be offended while hearing others do what the two girls do in the video, but sometimes, I will still feel unhappy with others’ saying and behavior. I think most people may choose to keep silence and say nothing but this is also why there are so many people who do not pay attention to their wording in public. And about the commercial, I think it is a effective one because it just create a scene in which every one may meet in real life and then it is easy to build an emotional connection with the audiences. But I also think it is not effective enough because there is nothing special to impress me or to make me remember it for a long time. Using a celebrity can let the commercial become more convincible and also because people are familiar with Hillary, the emotional connection can be built, too. If the emotional connection is built, the commercial can become more impressive and convincible.
ReplyDeleteNot only choosing a pre-teen/teenage idol to star in the commercial, the context of the commercial is very youth-friendly. The store, the actresses, the fashion and language use all is aimed towards the age group that tends to use slang like 'that is so gay' to describe the way something is. In this way, it catches the attention of the targeted audience, makes it "believable" because a celebrity is announcing the message, makes it relatable, throws in humour to completely gain the trust and appeal to the audience, and finally it finishes with a simple and straight forward statement of the message. This message couldn't have done a better job of appealing to and persuading the targeted audience to change their derogatory and incorrect usage of the world gay.
ReplyDeleteWhat would be different if this was a different derogatory saying? Who do you think would be staring in the commercial in this case? Think of any subject, on an incorrectly used phrase that is common among our age group, or maybe think of phrase your parents used, and the what the commercial would be with that phrase in its context.
Finally, how do these phrases or incorrectly use words shift and change from generation to generation, and what would change about the advertisement and the context of portraying the message inside of it?
Is there any reoccurring theme with these incorrectly phrases or slang?
Yes, if I was out shopping and I over heard someone say "that's gay" I would take some offense to it. Because I have friends and family members that like the same sex and no one should be judgmental. There are many other words in our vocabulary that helps of express if we don't like something. I think the commercial would be very effective when aired on TV, because it’s an eye opener. To use the saying "oh that’s so YOUR NAME HERE" would hurt your feelings if it’s used in a negative way, so you have to look at it in more ways than one. They use celebrities because they impact people’s life and if your icon is telling you not to do something you more likely not going to do it. If it was a regular person in the world, 9/10 people would listen or care. This commercial sends a huge message and I respect its meaning.
ReplyDeleteI think that this has the possibility of being a very effective video if shown on TV more. I get annoyed when I hear people saying that because I realize that it can be very offensive towards people who are gay. I try and stop myself when I'm about to say "that so gay" and use another word like lame instead. I also think that it was a good idea to put a celebrity in the video because it shows younger people that these big and mighty celebrities who they look up to don't use that term so they won't either.
ReplyDeleteI do not take offense to the things people say. Nor should others. Freedom of speech is part of the bill of rights, and even an inalienable right. I also don't think it's okay to bash on any group or individual based on anything about them. These girls were NOT making fun of anyone gay or being hateful to the gay community at all. Would people pay more attention to these girls if they were using horrendous curse words and racial/ethnic slurs rather than gay? People can and should say what they want to say. Anyone who tries to inflict on this right needs to get some priorities straight.
ReplyDeleteThis is very common throughout our society, especially with the teenage world. Teens everywhere are using this expression without realizing what they are saying; most of the teens aren't trying to be offensive against gay people, but they are doing so without knowing. There have been quite a few commercials like these that have been aired on television. These commercials have featured different celebrities trying to promote the change in ideas. I think that these commercials are more effective on younger kids than the teenage kids. Some of these celebrities can have a huge impact on the younger kids as the younger kids might idolize these celebrities and follow them. But the mid-teens and upper-teens are in a phase where they won't really pay attention to these things and will continue to do things the way they want to.
ReplyDeleteI too agree with Kevin I think by choosing a celebrity to make a public announcement about saying "that's gay" is very effective both all of the viewers of this video.
ReplyDeleteIn this video, I think they use the famouse people to say out which would be more convinced than any other says. Because she is the idol, it will have a wide effect among her fans. Morever, this is a sigh to tell people to attention their words in public but the point is that lots of people will not stand out to point out. Personally, if I heard someone saying to me 'that was so gay', I would offensive. This is pretty negative to say. People should change the words in another way. This is a very good sigh to get poeple's attention by this way.
ReplyDeleteI feel that this commercial is not effective in getting it's point across. Most kids in society do not realize the background behind what they are saying. When someone says "That's so gay", they don't actually mean "That's so gay...and gay people are terrible". There is really no offense meant by saying this in most cases, but people feel that it is targeting homosexual people.
ReplyDeleteI also don't believe that people really take this commercial seriously. It's corny theme is not very appealing to most audiences, and it anything, it will egg people on to say it more. Most people will make a joke of this in my opinion.